Posts Tagged ‘radio pitches’

Writing Wednesday/ More on Media Pitches…

Writing Wednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my writing journey and on to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us in the comments…

More on Marketing/ Media Pitches

You’ve written the book, the proposal, the query, the synopsis, the marketing plan and yes, there is more. The media pitch or one sheet it what is used to try to entice a newspaper or magazine editor to write a feature, a TV producer to do a segment or a radio producer to do an interview with you.

Writing is hard

The first and most important thing you must remember is the editors and producers have no interest in your book or blog. Their only interest is their audience. With that in mind you will need to come up with a story idea that would be of interest to that media outlets entire audience.

audience photo

Through researching and writing your book or blog what is the common theme? Have you become an expert on that topic? Perhaps you write book reviews on your blog. Have you considered pitching a summer reading list segment or article? Perhaps you write a blog on disabilities. Have you considered pitching a list of tips on traveling with a disability? My first book was the true story of my brother’s random road rage murder. I sadly learned everything there is to learn about road rage and consider myself an expert. I pitch tips on not becoming a victim of road rage and also tips on not becoming full of rage as a driver.  My second book is the true story of a homeless woman that my husband brought home one night and she stayed with us for nearly three years. I am now an expert on homelessness. The possibilities of ideas for stories to pitch are endless. You are a writer, of course you can come up with a few.

sword pen

Remember; the buzz about you and your book should never come from you. The journalist and radio or TV hosts will mention your book and how to get it at the end of the article/interview. With the buzz coming from them, you and your book will gain immediate credibility.

At first, think small and local. Look up the websites for your local newspapers, TV and radio stations and look for their story idea or pitch submission guidelines. It may not be that easy to find but it is there.

 

Do the research on the media outlets you want to pitch. Read the paper, listen to the radio shows and watch the TV shows you are intending to pitch. Make sure they cover the kind of story you are pitching.

The best way to pitch the media is on the outlets website or by e-mail. It is a good idea to follow them on social media but don’t pitch them there.

The Pitch:

The date

Try to address it to a specific editor/producer/show etc…

Don’t be over formal.

You will probably have three sentences to grab their attention so start with your elevator pitch.

Add your story idea. Show them don’t tell them J you want them to visualize the segment. Relate the story to their audience.

Use bullet points to add 5 or 6 talking points/ suggestions

Next add why you are the best person for the interview adding your book/blog title and a brief synopsis.

A short bio and contact information.

Keep it short, concise and simple, no fluff. One page is sufficient.

Good luck!

Happy Pitching and Writing,

Doreen

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Writing Wednesday PR Part 3 TV and Radio Pitches

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us…

PR Part 3 Writing TV and RadioPitches

To read part 1 and part 2:

Part 2- PR Writing Press Releases –https://doreenmcgettigan.com/?p=5566

Part 1- PR for books/authors –https://doreenmcgettigan.com/?p=5554

Like I said in part 1 and part 2, if you can hire a PR professional they are well worth the investment. If the funds are not in your budget it is possible to write your own media pitches. I will confess, writing media pitches ranks right up there with writing the query and the synopsis but the process does make us better writers.

If you have been following along you are aware that as an author your goal is to write and sell books but when pitching the media you will need to switch gears and pitch your expertise and an idea that will be of interest to the entire viewing/listening audience. You are all about you and selling your book but the media is all about their target audience. The host will mention your book and if you were an interesting guest the audience will be interested in looking up your book. Commercials are for selling products.

TV

Before you write your pitch you will want to research the show or shows you intend to pitch. Is the audience the right one for your message? Pitching a show that would have no interest is your message is a waste of time.

There is no doubt that the media landscape is changing as quickly and as drastically as the publishing industry. Staff is limited and producers are under a lot of pressure to fill airtime with guests that will be of interest to their audiences. The opportunity is there for you if you can develop the skill of pitching.

Once you have crafted your elevator speech and have figured out what your specific area of expertise is writing your pitch letter will be easier.

TV/Radio Pitch Writing Tips:

Do not pitch on social media. Social media is a great place to connect with producers, not a good place to pitch them. Send an e-mail. On most station websites you can find the information you need to submit a pitch. It isn’t always easy to find but it is there.

Start with local programs to gain confidence and experience.

Your pitch should be custom targeted to each producer. Get to know the shows you are pitching. Watch and listen, often.

Come up with a great headline, no more than 8 words.

Next is the tagline. It should be 2 or 3 sentences. Think hook and elevator pitch. Chances are if you don’t hook them here they won’t read any further.

Next you want to answer these questions. Why you are the best person to speak on this topic, why your subject will interest their audience and why their audience needs the information you have and why they need it now.

You want to be as clear and concise as possible. Don’t add fluff.

Next you want to suggest a segment.TV producers will need to be able to visualize what you are pitching and radio producers will need to visualize what the segment will sound like. Describe the segments to them.

radio

Create a media kit. I will write about media kits in Part 4.

Have you written a pitch letter? Do you have any tips to add?

Happy writing,

Doreen

 

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