Posts Tagged ‘BAM’

Keep Moving Forward…

 

Having something to look forward to is the key for me when it comes to forward momentum. I am certainly blessed to have more than enough to look forward to in my immediate future it just looks like I may need a couple of bucketfuls of salt for traction.

CHALLENGE:

I will post an entry in the Keep Moving Forward Challenge every Thursday from now through March 2015. To join in on the journey, use the comment section to tell us about how you “kept moving forward” that week. Write about it on your own blog site (and include the link in the comments), make a video, and/or use the hashtag #KeepMovingForwardChallenge on social media platforms (Twitter, Facebook, Instagram).

The Challenge creator and host is Kelly Deeny:

http://kellydeeny.com

Please make sure to use #KeepMovingForwardChallenge on social media so that we can comment, like, share, favorite, or re-tweet!

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This past week has been so busy I feel like I am spinning in circles and when I try to get out of the spin I slide right back in. Actually I did a lot of actual sliding this week. Tuesday night when I left the nursing facility where I’ve been working I had to sit on my butt and slide to my car. I felt like I was in the Twilight Zone. There was no way to walk safely. If only there was a video of me trying to scrape the inch of ice off of my car with a travel mug because my scraper shattered. The ride home was slow but what really matters is I made it home with all of my bones and my car intact.

serious icycles

This morning’s drive to the nursing facility was just as slippery but it is the prettiest snow of the season.  I am hoping it is all clear tomorrow because I have a morning flight to Nashville for a blogging conference. I am looking forward to learning and being inspired to move my blog and my writing career to the next level. I am also beyond excited to be finally meeting so many blogging and Facebook friends in real life. #BAMC15

BAM-FB-cover

I am so grateful that Saturday’s weather was cold, but dry and people including my friends from Lower Bucks Creative Explorers were able to make it safely to our Press Club Professional Development Workshop. This one was one of our best, so far. Our presenters were Philadelphia News ‘royalty,’ Jim Donovan, Susan Barnett and Debra Wallace. They were engaging, fun and so informative.

Workshop  Feb 2015

I still haven’t received my production schedule for The Stranger In My Recliner. I am so ready to see Sophie’s story in print.

My big writing accomplishment for the week was outlining my post titles for the A-to-Z Challenge. I still need to write the posts but it is a baby step forward.  I am looking forward to the theme reveal later this month. If you need a challenge I highly recommend the A-to-Z. For more information and to sign up:

A to Z 2015 Badge

What keeps you moving forward when you feel like you are stuck in a spin?

Happy Writing,

Doreen

Photo: Kelly, Me, Camille, Jim Donovan, Maria and Toni. 

 

 

 

 

 

 

Writing Wednesday/ PR Part 2/ Press Releases

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips to share please do…

Public Relations PR Part 2/ Press Releases

Just when you thought writing the book was the hard part you were told you had to write a synopsis, then an outline, a proposal and the hardest of all a query letter.  You finish all of those and breathe a big sigh of release only to find out you need to write marketing, advertising and PR plans and those include writing press releases and media pitches.

Writing is hard

If you have the budget to hire a professional to write and submit your press releases for you, they are well worth the money. If a professional isn’t in your budget no fears, you can write your own.

The fact that you wrote and published a book is not ‘newsworthy’ to most media outlets. They are looking for news that is of interest to their entire audience.

The main thing you have to remember when writing a press release is you are informing the audience of something important to them, you are not promoting your book (that would be considered advertising.) What expertise or insight have you gained from writing your book? If you wrote a book about your transition from the corporate world to owning a bakery perhaps your angle could be ‘the pros and cons of opening a small business in (name of town,) or tips on how to have a memorable celebration. The possibilities are endless but you should choose 2 or 3 and stick with them.

The second thing to remember is keep it concise and professional. Use simple words.

The third thing is to send it to the right place. Do the research. Make sure the publication is right for ‘your news.’ If it isn’t something their readers would be interested in, you are wasting your time and theirs.  My suggestion is to start small, think close to home. Your small hometown paper, magazine or newsletter is a great place to start. On most media websites you can find a place to submit press releases. Does your alma mater have a newspaper or newsletter, does your church? Once you have submitted to these local publications submit to 3 or 4 city papers closest to home. You can expand from there.

Newspaper photo

There are web based businesses that are promising to distribute your press release, for a fee. It is time consuming but you are better off looking up the publications and submitting to them yourself.

Do not submit press releases to the same publication more than once a month unless the news is really big.

Tips on format:

Your headline has to be fabulous and should be no more than 8 words. You only have about 15 words to grab an editor’s attention so the headline counts big-time.

Next you want to put your first choice for the date you want the release to be published. Most people put, For Immediate Release.

Next you want to write an introductory paragraph. Press releases are written in third person. If you are announcing a book event, mention that and the host and any other authors involved. Think hooking the reader here.

Next you want to go more into ‘the news of your release,’ answering the who, what, why, when and where questions. Remember you cannot ‘sell’ in a press release so don’t mention where your book can be purchased. You want the ‘news’ of the release to be so good that the reader will go look for your book.

A short bio comes next and then you want to list your contact information. Let the editor know what contact information you want published and what information you don’t want published. I usually list only an e-mail publicly. If it is for a book event you can list the phone number of the book store or wherever the event is being held.

When a publication does publish your press release, thank them, promote them and share on social media.

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Next week: PR part 3-TV and radio pitches.

 

 

 

 

What unique angle or area of expertise can you use to make your book, WIP or your blog newsworthy?

Happy writing,

Doreen

*** Before the angel of success arrives in your life, you should devote yourself to preparing your welcome for her. Polish your craft and strengthen your body to be fit so that you can do your job and enjoy success when it comes. Sharpen your mind and spirit so they are ready to face the challenges that accompany a visit from the angel of success. If you are not ready when the angel knocks, she will flee. And who knows when she will make it back around to your door again. Unknown ***

Angel pic

Will I see you here?

BAM-FB-coverhttp://midlifeboulevard.com

Or here?

A to Z 2015 Badgehttp://www.a-to-zchallenge.com

 

 

 

 

Shotgun Rider, BAM and A-Z…

Friday Fragments are bits and pieces of your week that are usually brief; too short for a stand-alone post, but too good to discard. Collect humorous observations, “Heard” items, other small gems and put them together in a Friday Fragments post. Then leave a link to your Friday Fragments post and link back to our host Mrs. 4444 at Half-Past Kissin’ Time.

Friday Fragments logo

 

It’s not too late to join in on the fun and we would love to have you!

It has been a month since I last participated so I am full of fragments.

I had another jaw surgery the first week of January. This was the 7th surgery on my jaw/mouth in 2 ½ years. This one was rough. I am SO glad that one is done. It feels so good to be eating real food again!

One month from today I will be in Nashville for the very first BAM blogging conference. I am so excited that I will be meeting in person, some of the most supportive blogging friends. Did I say I was excited?

http://midlifeboulevard.com/bam-conference/

BAM-FB-cover

 

Those of you, fragmenters that know me know that the first week of March my husband and I always attend bike week in Daytona Beach.

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Because of the BAM conference we will be leaving 3 days late. It’s a good thing bike week is actually 10 days long. My plane from Nashville will land in Philly Sunday afternoon and I will hop in the truck and head south. I’m sure this song will be playing because John has been singing it to me for a month now.

http://youtu.be/BkpuLMsDn48

Tim McGraw

 

While I was recovering from surgery we binge watched the first four seasons of Downton Abbey. I had seen a few episodes and I couldn’t wait to catch up. It is so hard to wait till Sunday now.

The sign-up list is open for the April A-Z Challenge! I will be helping out with the challenge again this year and I would love to see your blog on the list! You can find all of the details here:

http://www.a-to-zchallenge.com/

A to Z 2015 Badge

 

This time last year I was in North Carolina helping to care for my dear friend Joelle. I cannot believe it has been almost a year since we lost her. #ihatecancer

My long time elderly client has taken a turn. My day job is awfully sad sometimes.

My other job is going very well. The Stranger In My Recliner is about to go into production and I cannot wait to share Sophie’s story with you.

I am going to go watch a mindless, stupid reality show because my head is about to explode from the news.

How did your week go? Seen any movies? Have you had snow?

Have a blessed weekend!

Doreen

 

 

 

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