Writing Wednesday/ Promotional Products

 

Writing Wednesday

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Wednesday is the day I share what I have learned on my writing journey and on to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us…

Public Relations (PR) Part 5- Promotional Materials

The time to think about what promotional items you will need to promote your book/blog is when you are writing your marketing plan. Promotional materials can be part of your PR plan so remember you want whatever you choose to show you as an author and your book/blog in a good light. All of your products should coordinate. When ordering products remember to order enough for any conferences you are planning to attend, networking events, book signings and your launch party.

I custom created postcards for each location I had a book signing but I used the same colors so they all had a similar look.

It is easy to overspend on promotional items; they can be fun but try to stick with your budget.

Bookmarks photo

Product ideas:

Table cloths for book signings

Banners/ posters

Post cards

Letterhead

Business cards

Book markers

Pens

Key chains

T-shirts

Mugs

Note pads

Journals

There are many promotional material companies to choose from so do some comparison shopping. I have used and recommend Vista Print, Café Press and Moo. I have also used an independent local company and was happy with the convenience and the quality.

What products have you used to promote your book/blog/business?

Happy Writing,

Doreen

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