Posts Tagged ‘YouTube’
Friday Fragments… Friday Fragments are bits and pieces of your week that are usually brief; too short for a stand-alone post, but too good to discard. Collect humorous observations, “Heard” items, and other small gems throughout your week and put them together in a Friday Fragments post. Add a recipe or something ‘foodie’ from your week. Leave me a link in the comments so I can read your fragments!
On the 3rd Wednesday of every month I attend a Press Club Luncheon. I enjoy most of the guest speakers we have but this past week our speakers were interesting and actually fun. They brought puppets; they actually design/build and operate puppets. They were cute too, the guys and the puppets!
Monkey Boys Productions is a unique multi-medium production company that creates puppets, props, creatures, costumes, practical effects, and entertainment for film, television, and stage.
On Wednesday’s I like to share information I picked up on my path to publishing, marketing and preparing to publish again. Information that I wish someone would have shared with me, back then.
Social Media Manners
What in the world did we do with our time before social media? I for one was definitely more productive writing wise and my house was much cleaner than it is now. I have a feeling that social media caused the cancelling of most daytime soap operas. Why watch scripted on T.V. when we can scroll through non-stop reality.
Whatever negative side effects social media might have it does have equal and opposite positive effects as well. For me I have never felt so much a part of so many completely different communities as I do now. Writers/Bloggers truly are the most supportive, genuine and friendly people I have ever known.
Because it is the start of a new season I thought this would be a good time to share some social media etiquette and tips that I have learned over the years, some of them the hard way.
It is social media not sell media. There are many companies out there that will take your money and instruct you to auto post the same posts across all of your social media platforms. Posts like ‘BUY my book’ ‘Must Read’ 500- 5 star reviews.’ Then there are those direct messages you receive thirty seconds after you follow someone. The requests to, buy my book, like my page, follow my blog and don’t forget to favorite and share this message. These companies will fill your head with numbers that sound important but they are useless. Social media is about being social and making real connections. Automatic cross posting and constant selling will leave people thinking you are lazy and unapproachable and they will keep scrolling.
Once you post it, it cannot be erased. In 2015 this is still important. If you are not sure about posting or responding to something take the time to think about it before you post or respond.
Ignore Posts that offend you. It would be great if we never had to lay eyes on or hear anything that offends us but when it comes to social media we are going to see plenty. It always feels good to be part of a ‘do good’ mob but choose your mobs wisely. Don’t take someone’s dislike of children or pets so personally and just scroll on. Trust me your mood will be better if you just ignore and scroll on. If they persist and you have trouble ignoring the offensive posts you can hide them, disable notifications from that person or un-friend them.
You owe no one an explanation to unfriend/unfollow. There is never a need to post things like ‘I am cleaning up my friend list.’ Just unfollow quietly and move on.
In 2015 it is still a bad idea to vague post, chronically complain, over share and post in clumps, frequently. ‘I am so upset’ ‘Some people need to just shut up and you know who you are.’(My personal least favorite) If you share someone’s post or article always write something personal about it such as why you liked it or didn’t like it. I can’t believe people still get upset when someone shares what they have posted. That is the gold people. It is all about the sharing.
Do not post spoilers. Be considerate of our friends in different time zones. If you cannot wait to talk about that winner or scene, take it private.
Limit rants. Sometimes a good rant can be healthy and prompt positive conversation. It is a good idea to only post them occasionally.
Never use more than two hashtags in one post.
The buzz about you, your book or your blog should NEVER come from you. This is simple; you only gain credibility when other people post, talk about or share your work. That doesn’t mean you cannot share exciting information or big news. There is a difference between good news and overselling.
If you wouldn’t say it to someone in person don’t say it on social media. It is a good idea to stop and think before reacting on social media. There is a way to say and mean what you want to say without being mean. We are writers, right?
It is okay to discuss politics and religion. Discuss is the key word here. We should always respect each other’s views or beliefs even if they are different from our own, especially if we have no idea what is behind those views. Discussion and debate are healthy. Headlines, talking points and surveys are annoying. Most people have their minds made up when it comes to religion and politics. Your post will not ever change their mind so stick to reality, discussion and healthy debate.
Do you have any to add to this list?
On Wednesdays I like to share information I picked up on my journey to being published, marketing my first book, editing and preparing to be published again. Information that I wish someone would have shared with me, back then…
If you like the information I hope you will share it!Book Trailers
A book trailer is a video advertisement for a book which employs techniques similar to those of movie trailers to promote books and encourage readers to buy.
As I was going over the marketing plan for my first book, Bristol boyz Stomp so I could fine tune my plan for my second book, The Stranger in My Recliner I came across my notes on book trailers.
I knew back then that I wanted a book trailer. I wanted it to be a tribute to my brother. It took some time to find somebody who not only understood what I wanted but was also willing to create it within my budget.
Selling a book requires evoking some sort of emotion from potential readers, something that gives them some idea of what is in the book. What better marketing tool than a ninety-second video to create interest, evoke emotion and end with a call to action.
A book trailer is a commercial but it doesn’t feel like one.
There are many companies and individuals that can create a trailer for you or you can make your own using a program like Microsoft Movie Maker.
Spend some time watching them on YouTube to get an idea of what appeals to you.
What I wanted was more like a movie trailer than a book trailer. I wanted to use family photos, family video and an Allen Parson’s song. It took some time to get permission to not only use the song but to change some of the words. There are independent musicians that would be more than happy to write music for your book trailer for the credits and exposure.
I was blessed to cross paths with J.C. from New Pace Productions. The company never created a book trailer and they agreed to give it a try.
We went into a music studio and our niece, Caroline recorded the song. J.C. took the music and added the photos, video and some new footage.
J.C. felt the trailer was a beautiful tribute but it was not going to sell books. I reluctantly agreed.
The first trailer:
We came up with a script, a plan and got some help from one of the most talented voice over guys in the business, Scott Perry.
The second trailer:
I am planning to create a book trailer for The Stranger in My Recliner. The last time we just put the trailer up on YouTube and expected people to find it. That didn’t happen. This time around I want the trailer to be more like a short movie. I will embed the video into my website, add it to my Amazon author page and other retail sites, add it to my e-mail signature and use it in all of my marketing and advertising.