Posts Tagged ‘Elevator Pitches’

Elevator Pitches…

Writing Wednesday

Typewriter Pink

On Wednesdays I like to share information I picked up along my journey to being published, marketing my first book, editing and preparing to be published again. Information that I wish someone would have shared with me, back then…

If you like the information I hope you will share it!

Elevator Speeches/Pitches

At a recent workshop, one of the presenters challenged us to stand up and give a 30-second elevator speech or pitch on our writing, business etc…

I volunteered and my speech was awful. It was time to come up with a new one.

People conversing

 

Imagine stepping on the elevator at a large writers or blogging conference and standing next to you is one of the most sought after literary agents in the business. It would be normal to feel tongue tied and nervous but these opportunities are few and far between so you should be prepared.

Elevator Pitch

 

An elevator speech is a 30-60 second summary of your book or your blog. The point of the speech or pitch is NOT tosell anything; the point is to get the recipient to want to know more, to start a conversation with you and to ask you for more information and a submission.

Have you ever stumbled for words when someone asks you what you do, what do you blog about, what is your book about? I have and it always leaves me feeling so unprofessional.

Coming up with 30-60 seconds that answers who, what, when, why and where is not easy. As uncomfortable as it can be you must practice it out loud until your pitch feels and sounds natural not rehearsed. You also want to have two or three versions so you can adjust for the audience and practice, practice and practice.

Keep in mind that 9 out of ten times while you are trying to sell someone they are not listening to you. They are trying to come up with a way to sell something to you, so you have about 5 seconds to make enough of an impact so they actually listen to you.

not listening

A few tips:

Don’t give spoilers

Don’t go into plots or characters

Give the title and genre

Be enthusiastic

What do you offer?

Present a call to action towards the end

End with a question that requires more than a yes or no to answer

Avoid buzzwords ex: out of the box, streamline, awesome etc…

Try to come up with a word or a phrase that will help the recipient remember your name and the title of your book or blog.

Practice, practice and practice

And finally, smile and be prepared to answer follow-up questions after you give your speech.

Do you have an elevator speech and if so do you have any tips?

If you give me your best pitch in 140 characters and your twitter user name I will tweet them out throughout the month.

Happy Writing,

Doreen

My elevator speech for The Stranger In My Recliner [Fall 2015]

My husband brought  home an 80-year-old homeless woman one night. She stayed with us for 2 1/2 years. What happened was so ridiculous, heartbreaking, frustrating and hysterical I had to tell the story.

Sophie Book Cover

 

 

 

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