Posts Tagged ‘Book Marketing’

Writing Wednesday/Book Covers

Writing Wednesday

Typewriter Pink

 

 

 

 

 

 

 

Wednesday is the day I share what I have learned on my writing journey and on to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us in the comments…

Are books really judged by their covers’

I hate to admit that I am that person that is attracted to books by their covers’, wine by the label, heck I even choose my shampoos and body washes to match my bathroom. So you can imagine how full of anxiety I will be when it is time to choose my own book covers.

Flip Flop wine

Actually I don’t get to choose the cover at all. I get a vote but the ultimate choice is the publishers. They tell me the cover will be chosen based on marketability.

Barnes and Noble

I got the call today letting me know that my cover questionnaire was sent and would I please take my time to think about and then answer the questions and have it back to the art department by April 20th.

The cover has been in my thoughts for months and honestly I had no vision or clue what I wanted. I did know that I was getting it done today and sending it back because continuing to think about it would be awful.

The first part was easy, title, sub-title, do I have a currant author photo. The next question was to describe the message I want my cover to give. What? That made my heart race so I skipped it and went on to the next question. What feelings do I want people to have when they look at the cover? The feelings I chose were contradictory. Did I really want to confuse people?

I was starting to get frustrated. A friend suggested I look through my photographs and see if any imagery popped into my head. It worked. I had a vision for the cover so then all I had to do was put that vision into words. I cheated and sent a few photos with my words.  Now I wait. Will the artists get it? Will I love what they come up with?

Will people judge me and my book by its’ cover?

Adriana Card

Now I can start stressing about blurbs, back matter and a forward. It truly is like having a baby. I cannot wait to see the book, I know production will be painful but once I see it and hold it I will be in love.

 

How do you choose a book? If you are writing a book have you thought about the cover? If you’ve written a book how was your cover chosen?

Happy Writing,

Doreen

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Keep Moving Forward…

Keep Moving Forward Challenge…

My friend and the facilitator of Bucks County Creative Explorers, Kelly wrote a blog post about being stuck. She wrote that she felt like her feet were stuck in concrete. That is exactly how I was feeling too.

Kelly then posted this challenge. If you are feeling stuck too please join us. Let’s inspire each other to smash our concrete shoes.

CHALLENGE:

I will post an entry in the Keep Moving Forward Challenge every Thursday from now through March 2015. To join in on the journey, use the comment section to tell us about how you “kept moving forward” that week. Write about it on your own blog site (and include the link in the comments), make a video, and/or use the hashtag #KeepMovingForwardChallenge on the social media platforms (Twitter, Facebook, Instagram).

For more information:

http://kellydeeny.com

Please make sure to use #KeepMovingForwardChallenge on social media so that we can comment, like, share, favorite, or retweet!

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It happened again. I lost another dear friend far too soon. At first I was in shock, then, I was angry and wanted to know what cruelness snatched her from her family and friends. Now I am so sad.

Recently I heard that every time you lose someone close to you, you re-grieve everyone you have ever lost. That would explain a lot.

I know I am supposed to wake up every morning feeling grateful and ready to attack the day but today I just want to pull the covers up, find the cool spot on my pillow and go back to sleep.

Quotes Goals change the plan not the goal

Time has no trouble moving forward no matter how I am feeling. In fact it just sprung ahead an hour leaving me desperately wanting that hour back. Just sixty-minutes to make my brother one more cup of coffee and tell him how much I still miss him, to laugh at one of my Dad’s goofy jokes one more time, to watch my BFF’s eyes fill with those proud Mommy tears as she watched her baby girl being sworn into the Navy and to catch up with my friend because I hadn’t seen her in awhile. None of this is possible now except for in my dreams, which is why I want to sleep.

Last week my goal was to clean up my e-mail and as hard as it was I got it done. Email is like laundry though because it keeps coming. I am hoping to get rid of the junk daily.

This week I need to take care of a frightening health issue. My blood pressure has been consistently spiking for days now. I take blood pressure meds so it is usually controlled. Perhaps it’s a warning to keep moving forward but doing so a bit slower.

BloodPressure pic

This week it will be one hour; one day and one foot at a time but the motion will be forward.

How do you keep yourself moving towards your goals when life or death keeps getting in the way?

#keepmovingforward

Doreen

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Writing Wednesday/ More on Media Pitches…

Writing Wednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my writing journey and on to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us in the comments…

More on Marketing/ Media Pitches

You’ve written the book, the proposal, the query, the synopsis, the marketing plan and yes, there is more. The media pitch or one sheet it what is used to try to entice a newspaper or magazine editor to write a feature, a TV producer to do a segment or a radio producer to do an interview with you.

Writing is hard

The first and most important thing you must remember is the editors and producers have no interest in your book or blog. Their only interest is their audience. With that in mind you will need to come up with a story idea that would be of interest to that media outlets entire audience.

audience photo

Through researching and writing your book or blog what is the common theme? Have you become an expert on that topic? Perhaps you write book reviews on your blog. Have you considered pitching a summer reading list segment or article? Perhaps you write a blog on disabilities. Have you considered pitching a list of tips on traveling with a disability? My first book was the true story of my brother’s random road rage murder. I sadly learned everything there is to learn about road rage and consider myself an expert. I pitch tips on not becoming a victim of road rage and also tips on not becoming full of rage as a driver.  My second book is the true story of a homeless woman that my husband brought home one night and she stayed with us for nearly three years. I am now an expert on homelessness. The possibilities of ideas for stories to pitch are endless. You are a writer, of course you can come up with a few.

sword pen

Remember; the buzz about you and your book should never come from you. The journalist and radio or TV hosts will mention your book and how to get it at the end of the article/interview. With the buzz coming from them, you and your book will gain immediate credibility.

At first, think small and local. Look up the websites for your local newspapers, TV and radio stations and look for their story idea or pitch submission guidelines. It may not be that easy to find but it is there.

 

Do the research on the media outlets you want to pitch. Read the paper, listen to the radio shows and watch the TV shows you are intending to pitch. Make sure they cover the kind of story you are pitching.

The best way to pitch the media is on the outlets website or by e-mail. It is a good idea to follow them on social media but don’t pitch them there.

The Pitch:

The date

Try to address it to a specific editor/producer/show etc…

Don’t be over formal.

You will probably have three sentences to grab their attention so start with your elevator pitch.

Add your story idea. Show them don’t tell them J you want them to visualize the segment. Relate the story to their audience.

Use bullet points to add 5 or 6 talking points/ suggestions

Next add why you are the best person for the interview adding your book/blog title and a brief synopsis.

A short bio and contact information.

Keep it short, concise and simple, no fluff. One page is sufficient.

Good luck!

Happy Pitching and Writing,

Doreen

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Writing Wednesday PR Part 3 TV and Radio Pitches

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us…

PR Part 3 Writing TV and RadioPitches

To read part 1 and part 2:

Part 2- PR Writing Press Releases –http://doreenmcgettigan.com/?p=5566

Part 1- PR for books/authors –http://doreenmcgettigan.com/?p=5554

Like I said in part 1 and part 2, if you can hire a PR professional they are well worth the investment. If the funds are not in your budget it is possible to write your own media pitches. I will confess, writing media pitches ranks right up there with writing the query and the synopsis but the process does make us better writers.

If you have been following along you are aware that as an author your goal is to write and sell books but when pitching the media you will need to switch gears and pitch your expertise and an idea that will be of interest to the entire viewing/listening audience. You are all about you and selling your book but the media is all about their target audience. The host will mention your book and if you were an interesting guest the audience will be interested in looking up your book. Commercials are for selling products.

TV

Before you write your pitch you will want to research the show or shows you intend to pitch. Is the audience the right one for your message? Pitching a show that would have no interest is your message is a waste of time.

There is no doubt that the media landscape is changing as quickly and as drastically as the publishing industry. Staff is limited and producers are under a lot of pressure to fill airtime with guests that will be of interest to their audiences. The opportunity is there for you if you can develop the skill of pitching.

Once you have crafted your elevator speech and have figured out what your specific area of expertise is writing your pitch letter will be easier.

TV/Radio Pitch Writing Tips:

Do not pitch on social media. Social media is a great place to connect with producers, not a good place to pitch them. Send an e-mail. On most station websites you can find the information you need to submit a pitch. It isn’t always easy to find but it is there.

Start with local programs to gain confidence and experience.

Your pitch should be custom targeted to each producer. Get to know the shows you are pitching. Watch and listen, often.

Come up with a great headline, no more than 8 words.

Next is the tagline. It should be 2 or 3 sentences. Think hook and elevator pitch. Chances are if you don’t hook them here they won’t read any further.

Next you want to answer these questions. Why you are the best person to speak on this topic, why your subject will interest their audience and why their audience needs the information you have and why they need it now.

You want to be as clear and concise as possible. Don’t add fluff.

Next you want to suggest a segment.TV producers will need to be able to visualize what you are pitching and radio producers will need to visualize what the segment will sound like. Describe the segments to them.

radio

Create a media kit. I will write about media kits in Part 4.

Have you written a pitch letter? Do you have any tips to add?

Happy writing,

Doreen

 

Writing Wednesday/ PR Part 2/ Press Releases

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips to share please do…

Public Relations PR Part 2/ Press Releases

Just when you thought writing the book was the hard part you were told you had to write a synopsis, then an outline, a proposal and the hardest of all a query letter.  You finish all of those and breathe a big sigh of release only to find out you need to write marketing, advertising and PR plans and those include writing press releases and media pitches.

Writing is hard

If you have the budget to hire a professional to write and submit your press releases for you, they are well worth the money. If a professional isn’t in your budget no fears, you can write your own.

The fact that you wrote and published a book is not ‘newsworthy’ to most media outlets. They are looking for news that is of interest to their entire audience.

The main thing you have to remember when writing a press release is you are informing the audience of something important to them, you are not promoting your book (that would be considered advertising.) What expertise or insight have you gained from writing your book? If you wrote a book about your transition from the corporate world to owning a bakery perhaps your angle could be ‘the pros and cons of opening a small business in (name of town,) or tips on how to have a memorable celebration. The possibilities are endless but you should choose 2 or 3 and stick with them.

The second thing to remember is keep it concise and professional. Use simple words.

The third thing is to send it to the right place. Do the research. Make sure the publication is right for ‘your news.’ If it isn’t something their readers would be interested in, you are wasting your time and theirs.  My suggestion is to start small, think close to home. Your small hometown paper, magazine or newsletter is a great place to start. On most media websites you can find a place to submit press releases. Does your alma mater have a newspaper or newsletter, does your church? Once you have submitted to these local publications submit to 3 or 4 city papers closest to home. You can expand from there.

Newspaper photo

There are web based businesses that are promising to distribute your press release, for a fee. It is time consuming but you are better off looking up the publications and submitting to them yourself.

Do not submit press releases to the same publication more than once a month unless the news is really big.

Tips on format:

Your headline has to be fabulous and should be no more than 8 words. You only have about 15 words to grab an editor’s attention so the headline counts big-time.

Next you want to put your first choice for the date you want the release to be published. Most people put, For Immediate Release.

Next you want to write an introductory paragraph. Press releases are written in third person. If you are announcing a book event, mention that and the host and any other authors involved. Think hooking the reader here.

Next you want to go more into ‘the news of your release,’ answering the who, what, why, when and where questions. Remember you cannot ‘sell’ in a press release so don’t mention where your book can be purchased. You want the ‘news’ of the release to be so good that the reader will go look for your book.

A short bio comes next and then you want to list your contact information. Let the editor know what contact information you want published and what information you don’t want published. I usually list only an e-mail publicly. If it is for a book event you can list the phone number of the book store or wherever the event is being held.

When a publication does publish your press release, thank them, promote them and share on social media.

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Next week: PR part 3-TV and radio pitches.

 

 

 

 

What unique angle or area of expertise can you use to make your book, WIP or your blog newsworthy?

Happy writing,

Doreen

*** Before the angel of success arrives in your life, you should devote yourself to preparing your welcome for her. Polish your craft and strengthen your body to be fit so that you can do your job and enjoy success when it comes. Sharpen your mind and spirit so they are ready to face the challenges that accompany a visit from the angel of success. If you are not ready when the angel knocks, she will flee. And who knows when she will make it back around to your door again. Unknown ***

Angel pic

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Writing Wednesday/ Book PR

Writing Wednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and getting ready to publish again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them.

Whichever path you choose to take for your book, traditional, independent or self-publishing the fact is you will be responsible for marketing your book.  As soon as you start writing a book you should start writing a marketing plan. A marketing plan has three major parts, marketing advertising and public relations.

I wrote about marketing plans here: doreenmcgettigan.com/?p=5230

Advertising here: http://doreenmcgettigan.com/?p=5540

Public Relations (PR) Part 1

Any book can become a best seller if it is written and marketed well. You must create a reason for people to ‘need’ your book. A good Public relations professional is well worth the investment if your publisher does not provide one. If hiring a PR rep is not in your budget, no worries.

What exactly are public relations?

It is the professional maintenance of a favorable public image for you and your business.

The art of managing the spread of information between your business and the public.

Megaphone

Planning Promotions for the purpose of creating goodwill

Creating an author platform

Publicity- press releases- media pitches- communication intended to create a positive image

 

Creating promotional text, audio, and video

Planning launches, conferences, book signings etc…

Creating promotional materials- business cards, book markers, post cards etc…

Some tips for putting your PR plan together:

Know what is news- News is information that is relevant to the public as a whole. Sadly for us writers, putting our hearts, souls and in most cases a lot of time, a year sometimes more of our lives into our work, experiencing rejection on steroids over and over again and ending up finally, as a published author is NOT news. There are more than a half-million of us a year and the numbers keep growing.

To become newsworthy you must establish yourself as an expert. This is a little bit easier for non-fiction writers but definitely possible for fiction writers.

Press Club Comcast

My second book, The Stranger In My Recliner is the story of a homeless woman named Sophie. My husband brought her home and she lived with us for nearly three-years. After experiencing first-hand the lack of action by government, community and private agencies, the research I did on homelessness, interviewing her friends and family I feel comfortable saying I am an expert on the topic of homelessness.

If you are stuck figuring out your topic of expertise ask your beta readers what message they received from your story…

Have a concise message, who; what; why; when and where. Have you perfected your two or three line elevator speech?

Know who you are pitching. You don’t want to pitch your expertise on rebuilding car engines to the entertainment reporter.

Follow journalist, producers and reporters on twitter but DO NOT pitch them on social media. Trust me just don’t. Simply be entertaining but professional. Join the conversation and favorite and like their stuff, not all of their stuff because that can make you look like a stalker. Be patient…

Have you joined HARO?  http://helpareporter.com

Next week I will share tips on writing a press release and a media pitch.

What is your area of expertise?

Happy writing,

Doreen

“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and above all accurately so they will be guided by its light.” Joseph Pullitzer 1847-1911

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Writing Wednesday/Book Advertising

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them.

Book Advertising

In past weeks I’ve written about how important it is for authors to have a marketing plan. A marketing plan contains three components, Marketing; Advertising and Public Relations.  They are all different and equally important to ensure the success of any business including the business of selling books. We’ve all heard the saying you have to spend money to make money. Advertising is the marketing you pay for and should be an essential part of your marketing plan. That said, you should not rush out and haphazardly start ordering ads. A little research and a good plan can make the difference between ads that actually sell books and opening the door and tossing your money into the wind.

If you wrote a proposal for your book (and I hope you did) you, already know who your target audience is. If not you can learn more about proposals here: http://doreenmcgettigan.com/?p=5141

When creating your advertising plan you need to figure out how to reach that target audience. If you can afford an advertising agency, great but it is not necessary.

As writers when we think of advertising I imagine most of us think of a full page ad in the New York Times Book section. If you can afford that, go for it but chances are you will not recoup your investment.

The mistakes I made when first advertising Bristol boyz Stomp were to just choose as many outlets as I could afford without a plan.

My advice would be to concentrate on advertising outlets that are available to you locally. Most local media outlets will offer you a consultant free of charge. Keep in mind that there job is to sell you advertising and you will need to read between the lines before deciding what is best for you and your book.

Print Advertising- Look into local ‘free’ newspapers, magazines, college/university newspapers and special sections of local larger newspapers. Most of these have the capacity to target specific demographic areas. Billboards are another form of print advertising. I know an author that had great success with a billboard on a major highway and another that did not have success with the billboard on the same highway. One was a business book and the other was a novel. It is now obvious to me that business people spend a lot of time on that highway so the ad for the business book caught their eye. Billboards are very expensive so before making that decision, make sure the people reading it are likely readers of your book. There are less expensive alternatives to billboards. Look into train stations, bus and taxi advertising opportunities.

billboard

T.V. Advertising- During the Super bowl 30 second ads go for 4.5 million dollars but there are many less expensive alternatives. Look into rates/specials with your local T.V and cable companies. They too in most cases can target specific demographics.

TV

Radio- Some smaller, local radio stations have specific and loyal audiences. If one of them is an eldercare show and your book is on care-giving, the audience would be interested in your book. In that case radio advertising would be a good investment.

radio

Internet- the opportunities for online advertising are diverse. What worked for me was placing ads on my local t.v. news outlet website and paid Facebook ads. What didn’t work for me were book blog tours. I had some success placing ads on websites/blogs that featured topics ‘my readers’ would be interested in.

internet photo

Once you create your marketing/advertising/PR plan try to stick with it for at least a quarter but don’t be afraid to tweak it a little if something is clearly working or not working. Consistency matters when it comes to marketing.

What paid ads have prompted you to pay for a book?

Happy Writing,

Doreen

 

 

 

 

 

Writing Wednesday/Social Media Manners

Writing Wednesday

Typewriter Pink

On Wednesday’s I like to share information I picked up on my path to publishing, marketing and preparing to publish again. Information that I wish someone would have shared with me, back then.

Social Media Manners

What in the world did we do with our time before social media? I for one was definitely more productive writing wise and my house was much cleaner than it is now. I have a feeling that social media killed most of the daytime soap operas. Why watch scripted on T.V. when we can scroll through non-stop reality.

Whatever negative side effects social media might have it does have equal and opposite positive effects as well. For me I have never felt so much a part of so many completely different communities as I do now. Writers/Bloggers truly are the most supportive, genuine and friendly people I have ever known.

Because it is a new year I thought this would be a good time to share some social media etiquette and tips that I have learned over the years, some of them the hard way.

It is social media not sell media. There are many companies out there that will take your money and instruct you to auto post the same posts across all of your social media platforms. Posts like ‘BUY my book’ ‘Must Read 500; 5 star reviews.’ Then there are those direct messages you receive thirty seconds after you follow someone that requests you to, buy my book, like my page, follow my blog and don’t forget to fave and share this message. These companies will fill your head with numbers that sound important but they are useless. Social media is about being social, making real connections. Auto posting/ constant selling will leave people thinking you are lazy and unapproachable and they will keep scrolling.

Once you post it, it cannot be erased. In 2015 this is still important. If you are not sure about posting or responding to something take the time to think about it before you post or respond.

Quote be respectful

Ignore Posts that offend you. It would be great if we never had to lay eyes on or hear anything that offends us but when it comes to social media we are going to see plenty. It always feels good to be part of a ‘do good’ mob but choose your mobs wisely. Don’t take someone’s dislike of children or pets so personally and just scroll on. Trust me your mood will be better if you just ignore and scroll on. If it persists, and you can’t seem to ignore the offensive posts, hide them, disable notifications from that person or unfriend them.

You owe no one an explanation to unfriend/unfollow.  There is never a need to post things like ‘I am cleaning up my friend list.’ Just unfollow quietly and move on.

In 2015 it is still a bad idea to vague post, chronically complain, overshare and post in clumps, frequently. ‘I am so upset’ ‘Some people need to just shut up and you know who you are.’ If you share someone’s post or an article always write something personal about it such as why you liked it or didn’t like it. I need to take my own advice on this one.

Do not post spoilers. Be considerate of our friends in different time zones. If you cannot wait to talk about that winner or scene, take it private.

Limit rants. Sometimes a good rant can be healthy and prompt positive conversation. It is a good idea to only post them occasionally.

Megaphone

Never use more than two hashtags in one post. Trust me.

The buzz about you, your book or your blog should NEVER come from you.  This is simple; you only gain credibility when other people post about your work.  That doesn’t mean you cannot share exciting information or good news. There is a big difference between good news and overselling.

If you wouldn’t say it to someone in person don’t say it on social media. It is a good idea to stop and think before reacting on social media. There is a way to say and mean what you want to say without being mean. We are writers, right?

It is okay to discuss politics and religion. Discuss is the key word here. We should always respect each other’s views or beliefs even if they are different from our own, especially if we have no idea what is behind those views. Discussion and debate are healthy. Headlines and talking points are annoying.

Do you have any to add to this list?

Happy Writing,

Doreen

 

 

 

 

 

How to get reviews for your book…

The first Wednesday of every month I participate in The Insecure Writer’s Support Group. This is one AMAZING group of talented, beginners, and professional authors. One of the many things we all have in common is our moments of extreme insecurity about our craft. Another is our gratitude and our pay it forward attitudes when our confidence is soaring.

To find out more about the #IWSG or to join us, visit:

This month we are supposed to introduce ourselves, so here is my bio:

I am a freelance journalist, blogger, content writer, ghostwriter and an author. She works part-time as a caregiver for the elderly most of whom are in Hospice Care.

My first book, Bristol boyz Stomp is the true story of the random road rage murder of my brother, musician David Albert.

My second book, The Stranger In My Recliner will be out later this year. It is the true story of a homeless woman, Sophie, that my husband brought home one night. She stayed with us for 2+ years.

An active member of and sit on the board of The Press Club of Pa.,(w/National Press Club affiliation), the chairperson and facilitator of the Press Club Professional Development Workshop Series, a member of the Military Writers Society of America, the Nonfiction Authors Association, Lower Bucks Creative Writers, Hot Penz (a pool of authors, speakers, experts for radio and T.V. appearances,) Bucks County Speaker’s Bureau and an instructor at Delaware County Community College (Marketing, Social Media, Writing, Publishing)

I am co-owner of a marketing company, Intrepid Marketing, Inc.

I am an outspoken advocate for the elderly who are often victimized and too embarrassed to report the crime, an advocate for all victims of crime (former board member for the Network of Victims Assistance [NOVA,] Pennsylvania’s largest comprehensive victim service organization. I do my best to raise awareness of and to end the stigma surrounding mental illness, suicide and homelessness.

I live in Delaware County, Pa. just south of Philadelphia with my husband John.

We have 5 grown children (2 more in heaven) and 13 grand children (our own little cult).

My life is not ever boring.

http://www.insecurewriterssupportgroup.com

 

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Writing Wednesday

Typewriter Pink

Every Wednesday I share some of the things I have found that worked well for me and some that didn’t work so well on my journey to publication, marketing and publishing again.  The sort of stuff I wish somebody would have told me back then…

Book Reviews

What is a book review, how do you get them and why is it important to you and your book?

A book review is a form of criticism based on story originality, writing style and the ‘taste’ of the reviewer. Good reviews done by reputable reviewers, immediately add credibility to your book and to you as an author.

How do you get reviews? It can be time consuming so I suggest starting with a plan. Professional reviewers are busy so it is important that they receive your request along with a galley copy at least four months prior to your release date. 

Create a list of possible reviewers.

Keep track of your requests, their responses and scheduled review dates.

Why not start at the top! Every author dreams of a good review in the New York Times.

Newspaper photo

To have your book considered for review by the New York Times it must be published in the United States and it must be available for sale in general interest, brick and mortar bookstores. All publishers are welcome to send galleys for consideration but they only review a small portion of the books they receive. Before sending your request, familiarize yourself with the types of books they review. Chances of having yours accepted are slim but not impossible.

Galleys cannot be returned and they will not respond to queries regarding the status of a review being considered or not considered.

Editor The New York Times Book Review 620 Eighth Avenue, 5th Floor New York, NY 10018

If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.

[The best seller list is based on the sales at 4000 bookstores and wholesalers that serve 50,000 other retailers, gift stores, department stores, newsstands etc… that are weighted to represent all outlets nationwide.]

Amazon Reviews: research Amazon’s top reviewer list and pitch the ones that are right for your book.

Logo Amazon

Goodreads: offers a giveaway program where in exchange for a free book, the winners are encouraged to post reviews.

Book Bloggers: Do a Google search for book bloggers that review your genre. If they accept your book for review, request that they also post their review on Amazon and Goodreads.

Newspapers: most newspapers have eliminated reviews. Start with your local publications, read them and get to know which reporters write about your topic. I will share more on pitching the media in an upcoming post.

It’s also a good idea for you to read and review books.

Waiting for reviews can be uncomfortable, just more fuel for our insecurities. Good reviews are like gold but bad reviews can be devastating to our confidence.

Quote Writing Ann Rice Make a fool

Do you read reviews before choosing a book?

Next week: Bad Reviews

Happy writing,

Doreen

 

Writing Wednesday/Focus

Writing Wednesday

Typewriter Pink

 

Wednesday is the day I share what I have learned on my journey to being published, marketing, writing and publishing again.

Focus

2014 got off to a devastating start for me. I lost my father on January 10th and one of my closest friends on February 24th, my birthday. I struggled to find my words for a few months but I was determined to finish several projects before the year ended. It seems to take me forever to find my writing groove every fall after a summer of slow down. Just when I feel I am caught up the holidays arrive. It’s not like I don’t know they are coming, they arrive at the same time every year. I did put in extra hours this fall and I did manage, somehow to catch up. My word for 2014 was finish and I cut it very close but I did finish most of the projects on my list, including my second book. Beach Goodbye Summer 3

 

The Stranger In My Recliner is done, for now and I am waiting for a production schedule. I cannot wait to share Sophie’s story.

My word for 2015 was going to be organize. I had breakfast on Christmas Eve with a few members of my writing group HotPenz7 and friend, Annmarie Kelly (Happy Hour Radio, Victorious Woman) said her word for 2015 was going to be focus. Focus sounds so much more important than organize so I am going with it too.

How did I ever remember when to pick up my kids and from where, doctor appointments, days off of school and everything else including my work responsibilities without a plan, a schedule and a calendar?

Looking ahead to this New Year, I am full of hope and words that I cannot wait to write. I just need a plan because I can’t seem to remember anything these days.

Weekly word counts worked so well for me I am going to stick with them. Daily word counts caused me to fail and to feel like a failure every single day. With weekly counts I always feel there is always a chance to catch up if I fall behind. I am going to go with 5,000 words a week. That number feels comfortable and achievable. Focusing may be a bit tougher. In January I will be busy planning.  I will be creating a schedule for writing, blogging and living for the entire year.

Quotes Start writing

If I focus, I should have a second draft of The Father’s Pain by June.

I have a lot of friends who are committed to finishing books in 2015 for many it will be their first. I am excited for them and it feels good to have so many to cheer on and to celebrate with.

2014 is leaving with a few chunks of my heart but it also held many blessings and for them I am so grateful. Change and saying goodbye to this year feels hard but I know moving on and living does not mean I have forgotten.

Do you have a word for 2015, writing goals or do you make resolutions? I wish you a healthy, focused, happy, and successful 2015.

Happy New Year,

Doreen

 

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