Writing Wednesday/ Elevator Speeches &Pitches

 

Writing Wednesday

Typewriter Pink

 

 

 

 

 

 

 

 

 

 

On Wednesdays I like to share information I picked up along my journey to being published, marketing my first book, editing and preparing to be published again. Information that I wish someone would have shared with me, back then…

 

If you like the information I hope you will share it!

 

It is also the first Wednesday of the month and that means it is time to meet with my favorite support group. Every writer needs a support group and one of my favorites (yeah I need several) is the Insecure Writers Support Group [ #IWSG. ] If you need a place to share your insecurities, ask questions or perhaps you have something positive to share with your fellow writers then this is the place for you…

http://www.insecurewriterssupportgroup.com

InsecureWritersSupportGroup3

 

 

 

 

 

 

 

 

 

 

Elevator Speeches/Pitches

 

At a recent workshop, one of the presenters challenged us to stand up and give a 30-second elevator speech or pitch on our writing, business etc…

I volunteered and my speech was awful. It was time to come up with a new one.

Imagine stepping on the elevator at a large writers or blogging conference and standing next to you is one of the best literary agents in the business. It would be normal to feel tongue tied and nervous but these opportunities are few and far between so you should be prepared.

An elevator speech is a 30-60 second summary of your book or your blog. The point of the speech or pitch is NOT to sell anything; the point is to get the recipient to want to know more, to start a conversation with you and to ask you for your contact information.

Have you ever stumbled for words when someone asks you what you do, what do you blog about, what is your book about? I have and it always leaves me feeling so unprofessional.

Coming up with 30-60 seconds that answers who, what, when, why and where is not easy. As uncomfortable as it can be you must practice it out loud until your pitch feels and sounds natural not rehearsed. You also want to have two or three versions so you can adjust for the audience and practice, practice and practice.

Keep in mind that 9 out of ten times while you are trying to sell someone they are not listening to you. They are trying to come up with a way to sell something to you, so you have about 5 seconds to make enough of an impact so they actually listen to you.

Quotes Leave Sparkle

A few tips:

Don’t give spoilers

Don’t go into plots or characters

Give the title and genre

Be enthusiastic

What do you offer?

Present a call to action towards the end

End with a question that requires more than a yes or no to answer

Avoid buzzwords ex: out of the box, streamline, awesome etc…

Try to come up with a word or a phrase that will help the recipient remember your name and the title of your book or blog.

Practice, practice and practice

And finally, smile and be prepared to answer follow-up questions after you give your speech.

Quotes the more creativity you use

Do you have an elevator speech and if so do you have any tips?

If you give me your best pitch in 140 characters and your twitter user name I will tweet them out throughout the month.

Happy Writing,

Doreen

 

 

 

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