Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us…Public Relations PR Part 2/ Writing Press Releases
Just when you thought writing the book was the hard part you were told you had to write a synopsis, then an outline, a proposal and the hardest of all a query letter. You finish all of those and breathe a big sigh of release only to find out you need to write marketing, advertising and PR plans and those include writing press releases and media pitches.
If you have the budget to hire a professional to write and submit your press releases for you, they are well worth the money. If a professional isn’t in your budget here are some tips on writing and submitting press releases.
The fact that you wrote and published a book is not ‘newsworthy’ to most media outlets. They are looking for news that is of interest to their entire audience. The main thing you have to remember when writing a press release is you are informing the audience of something important to them, you are not promoting your book (that would be considered advertising.) What expertise or insight have you gained from writing your book? If you wrote a book about your transition from the corporate world to owning a bakery perhaps your angle could be ‘the pros and cons of opening a small business in (name of town,) or tips on how to have a memorable celebration. The possibilities are endless but you should choose 2 or 3 and stick with them. The second thing to remember is to be concise and professional. The third thing is to send it to the right place. Do the research. My suggestion is to start small, think close to home. Your small hometown paper, magazine or newsletter is a great place to start. On most media websites you can find a place to submit press releases. Does your alma mater have a paper, your church? Once you have submitted to these local publications submit to 3 or 4 city papers closest to home. You can expand from there.
It isn’t a good idea to pay someone who promises to distribute your press release. It is time consuming but you are better off looking up the publications and submitting to them yourself.
Make sure the publication is right for ‘your news.’ If it isn’t something their readers would be interested in, you are wasting your time and theirs.
Use simple words.
Do not submit press releases more than once a month unless the news is really big.
Tips on format:
Your headline has to be fabulous and should be no more than 8 words. You only have about 15 words to grab an editor’s attention so the headline counts big-time.
Next you want to put your first choice for the date you want the release to be published. Most people put:
For Immediate Release.
Next you want to write an introductory paragraph. Press releases are written in third person. If you are announcing a book event, mention that and the host and any other authors involved. Think hooking the reader here.
Next you want to go more into ‘the news of your release,’ answering the what, why, when and where questions. Remember you cannot ‘sell’ in a press release so don’t mention where your book can be purchased. You want the ‘news’ of the release to be so good that the reader will go look for your book.
A short bio comes next and then you want to list your contact information. Let the editor know what contact information you want published and what information you don’t want published. I usually list only an e-mail publicly. If it is for a book event you can list the phone number of the book store or wherever the event is being held.
When a publication does publish your press release, thank them, promote them and share on social media.
What unique angle or area of expertise can you use to make your book, WIP or your blog newsworthy?
*** Before the angel of success arrives in your life, you should devote yourself to preparing your welcome for her. Polish your craft and strengthen your body to be fit so that you can do your job and enjoy success when it comes. Sharpen your mind and spirit so they are ready to face the challenges that accompany a visit from the angel of success.
If you are not ready when the angel knocks, she will flee. And who knows when she will make it back around to your door again. Unknown ***
What would you do if your husband brought home an 80-year-old homeless woman? The Stranger In My Recliner is Sophie’s story. She lived with us for 2 1/2 years. Homelessness can happen to anyone…
Books make great gifts. Signed books make personal gifts. Add a bottle of wine or tea and chocolate and you have the best gift! I have a limited number of copies I can sign for you at a special price. One for $15.00 (retail $21.99) or two for $20.00. Pay-Pal/ Check or Money Order. If interested email me at firstname.lastname@example.org Also available wherever books are sold!
So many of the happiest memories I have are filled with music. It’s like the sound is woven through them, holding them together. Most of my saddest memories have music attached too. I married a DJ so he has a story for every song he hears too!
Because music is so important to me, such a part of my life I’ve wanted to join in on Music Monday posts for the longest time.
My Music Monday posts will include interviews and music from new and veteran artists as well as the music that has meant the most to me throughout my life.
This week I want to introduce you to a newcomer to the Country Music Community. Don’t let newcomer fool you. Ty March originally came to fame as the drummer for the metal core band Capture the Crown. He played drums and toured with them from 2010 to 2014.
While on tour with the metal band, 26-year-old Ty was writing country songs. He recently made the move to Nashville and was named the “Independent Country Artist to Watch” in 2016.
If you posted something for Music Monday please leave a link in the comments!
What kind of music did your parents listen to while you were growing up?
My parents listened to a lot of older country and 90’s country. Dad would bump Garth Brooks in the car and mom would be playing Shania. Alan Jackson and George Jones were also some of my Dad’s favorites.
Did they encourage you to play the drums or did you encourage them to let you play? Do you play any other instruments?
I started out wanting to play guitar, so they bought me a guitar and I didn’t like it as much as I thought I would so they got me drums and I loved playing the drums. They were always really supportive.
You grew up in Carlisle, Pennsylvania. I’ve been there, to the car auction. How country is your home county?
The area my parents live in where I grew up is pretty dang country. There are a lot of hunters and farms in the area.
What was your first job?
I was a lifeguard at the Carlisle YMCA. Haha
Your birthday is June 11th. The number 1 represents angels and some say if you are born on the 11th day of the month you have two guardian angels. Do you believe that?
Definitely 🙂 they have always been there for me.
Who are your favorite old school country performers? Who are your favorite present day performers?
Old school wise: Alan Jackson
New school: Florida Georgia Line
Have you had a star-struck moment since moving to Nashville?
Nope. I guess at the end of the day everyone is just a human to me.
What is your go to comfort food?
Pizza! And most recently Nashville hot chicken!
Are you a TV watcher? Do you have a guilty pleasure favorite show?
I don’t watch much but I love the show Vikings! I’m kind of an undercover nerd. I love Lord of The Rings and stuff like that too.
Is there a single we can call our radio stations to request for you?
“Mr. Right Now”
Where can we buy your music?
Ty March on iTunes, Google Play, Spotify and Amazon music!
Where can we find you on social media?
Thank you so much Ty, and the best of luck. We are cheering you on!
Wednesday is the day I like to share information, tidbits I picked up on my journey from writer to published author. Information I wish someone would have shared with me back then.
I’ve missed the blogging and writing community. Everyone has been so embroiled in election negativity. I miss the positive, friendly, informative posts I got used to, expected and looked forward to from my writer friends. Hopefully we are close to the end of all the negativity and the spirit of the holidays will fill us all and inspire us to reach out and love and respect each other again.
Keep It Kind
A couple of years ago around this time of year I challenged myself to make it through one week without thinking, saying or doing anything unkind. The challenge also included performing at least one random act of kindness per day.
The reason I entered that challenge was because I was full of anxiety and upset with people that were preaching and peddling kindness but only with those that agreed with and thought like them. Basically that meant only when it was easy for them to be kind.
Thank you to Debra Wallace for sharing her memories of President-Elect Donald Trump with us. I think with the sadness, disappointment and real fear that some are feeling its important for us to remember that our politicians do start out as real people with real families and friends. Like the rest of us, they all have a story. Now that the election is over I am hoping we can move forward and all start looking for the good, the positive and any shimmer of light we can find.
Debra Wallace is an award-winning internationally-syndicated journalist, author, blogger, social services reporter, and entertainment writer. To learn more about Debra and her work: Wallace Media Services.
With Veterans Day approaching I am reminded of how appreciative I am to the veterans in my own life and to all of our nation’s veterans.
When I think about them and what they have sacrificed for all of us I want to do so much more than say thank you.
The first Wednesday of each month I participate in the Insecure Writers Support Group #IWSG
If you are a writer or blogger you are more than welcome to join us. No matter where we are in our writing careers there are times we could all uses a bit of support and there are times when we feel we have support to give to those in need.
To sign up or for more information on this fabulous group:
As I do every November, I sit here shaking my head and wondering what happened to July. As much as I love summer I am learning to enjoy the Fall and trying to be mindful of the beautiful nature and flavors it offers.
They say God’s compensation to us for getting older is grandchildren and I have to agree. I am blessed to have 13 ranging in age from 22-6. For my husband and me life has become about making meaningful memories with them and all of our loved ones.
Coming up with ideas is a lot of fun for us but making those memories can be expensive. We’ve had to get creative. One of my favorite sources for coming up with fun family activity ideas is GROUPON. Not only is there always an extensive list of things to do locally there are also travel ideas, restaurant suggestions and they offer some of the best, real savings I’ve seen.
Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any suggestions or questions please feel free to leave them in the comments.
I think it is so important for all of us to find a way to document our lives for those we are going to eventually leave behind. Not only our personal and family stories but- history. Our first- hand accounts of historical events and how we reacted to them.
I tried not to get sucked into the ever churning cesspool of endless social media tit -for- tat that goes on around election time. Over the last 8-years it seems to be constant. There doesn’t even seem to be a break long enough to celebrate our wins and grieve our losses.
Growing up in the Somerton section of Northeast Philadelphia, our house was the actual precinct polling place. A few days before the election our dining room furniture was moved out and the big gray voting machine was brought in. Folks started lining up an hour or so before the poles officially opened.